Stockpile Makes Investing and Wealth Building Accessible to All Families with the Power of the Arc Platform


With Green Dot and the Arc platform, Stockpile found a partner committed to making their long-term vision a success
“More than a partner with the right credentials, we needed a partner who says ‘yes’ to helping us succeed. The Arc platform made it possible to execute our innovative card design and develop parental oversight capabilities and seamless money movement.”
- Victor Wang, CEO, Stockpile
Opportunity:
Award-winning investment app Stockpile provides education and tools to teach families how they can build wealth. The initial project was to develop a secure debit card for kids that brings together saving, investing and spending with parental oversight. While most debit cards seek to maximize spending, Stockpile’s focus is “save, invest and spend,” in that order. Beyond technical capabilities, Stockpile needed a flexible and capable partner committed to their vision.
Solution:
The Green Dot team worked closely with Stockpile to understand and align with their goals, employing our comprehensive and flexible single-source embedded finance platform, Arc, integrated with Green Dot Bank, to tackle every aspect of the project, including working to produce a debit card meticulously designed by Stockpile to satisfy the company’s unique needs.
Background:
Over one million people have invested with Stockpile and have made over $2 billion (USD) in transactions. The new debit card plays a critical role in bringing Stockpile’s “save, invest and spend” philosophy to kids and parents.
“Our goal has always been to help kids and parents talk together about money. We saw our debit card as a way to put our ‘save, invest and spend’ philosophy in front of kids and teenagers every day so kids and their parents can get real hands-on learning.”
- Victor Wang, CEO, Stockpile
Stockpile’s research shows that 64 percent of teens rely on parents for financial education more than any other source, including school, friends and social media. Yet more than half of Americans (56 percent) say their parents never discussed money with them, according to a Fidelity survey. Recognizing this gap, Stockpile and Green Dot are creating a platform where parents can support their kids in learning and applying lifelong, responsible financial habits together.
“Starting is Everything." With this guiding principle, Stockpile is on a mission to reshape the financial world. Founded in 2010 and headquartered in San Francisco, Stockpile has been a trailblazer in democratizing financial markets through responsible hands-on learning and equal access. Led by Victor Wang, Stockpile was the industry's first to offer both same-day fractional share investing and gift cards redeemable for stock – the perfect gift for life's milestones and holidays – making it easier than ever for people to begin their investment journey.
Results:
Stockpile’s cool debit card design became a hit with kids and laid the foundation for more saving and investing tools and programs.
The Stockpile Tuition Rewards Card forms the linchpin of Stockpile’s family banking platform, which also launched with budgeting tools and a rewards program that makes it easier for families to potentially save on college tuition. Aligning with Stockpile’s philosophy of “save first, invest second and spend last,” the Stockpile Tuition Rewards program is a feature of the subscription-based Stockpile Family Plus membership plan.1
Arc’s capabilities essential for the program’s launch included:
- Integrating Arc APIs for a seamless experience between investment and debit accounts
- Building solutions that allow for parental control while offering kids autonomy
- Providing banking security, FDIC insurance and compliance
Specific features and functions of the Stockpile Tuition Rewards Card account enhanced by Arc and Green Dot Bank:
- Parental ability to monitor activity and control access
- Individual cards and logins for up to five kids
- Instant spending notifications
- Fraud prevention and security services
- Budgeting tools
- Simple, fast and automatic transfers to Stockpile investing accounts
- Interest-bearing savings vaults
- Links to Apple Pay® or Google Pay™
- FDIC coverage up to $250,000
- Free access to more than 19,000 in-network ATMs
Powered by Arc
Built on the Arc single-source platform
Our comprehensive, configurable platform features enterprise-grade APIs and offers end-to-end program management including operations and compliance, customer service and support, and more, all in one.
Integrated with a licensed bank
Arc is integrated with Green Dot Bank, Member FDIC, providing deep experience building and delivering secure financial services with comprehensive regulatory and compliance oversight and support.
About Arc
Arc by Green Dot is the single-source embedded finance platform from Green Dot Corporation, the company that has delivered access to modern banking and payment tools for consumers and businesses for more than 25 years. We power some of the world’s most trusted brands with financial tools and experiences that create value, retain customers and accelerate growth.
See how your business can benefit from embedded finance solutions from Arc’s single-source platform > www.greendot.com/arc
About Stockpile
Stockpile Investment Advisors, Inc. provides advisory services only where it is appropriately registered or exempt from registration, and only to clients in jurisdictions where it is permitted to do so. Please refer to our Form ADV Part 2A and Form CRS for additional information about our services, fees and potential conflicts of interest.
1 Through the Stockpile Tuition Rewards® Debit Account provided by Green Dot Bank, Member FDIC and the Stockpile Tuition Rewards® Visa® Debit Card issued by Green Dot Bank, Member FDIC).